Bloomberg is a Republican-turned-independent and is the former mayor of New York.
The NRA’s multimillion-dollar campaign kicks off with a $500,000 TV ad targeting Bloomberg’s stance on guns and linking it with some other high-profile crusades, like his ban on large sugary drinks.
“Liberals call this flyover country,” the narrator says in the campaign’s ad. “It’s an insult, but nobody insults your life like this guy: Michael Bloomberg – billionaire, elitist, hypocrite. Bloomberg tries to ban your snack foods, your soda, and most of all, your guns.”
In the wake of the shooting at Sandy Hook Elementary School in Connecticut, lawmakers in several states pushed through laws tightening state oversight of gun ownership.
One such effort, in Colorado, led to the recall of two state lawmakers that supported it. Bloomberg dismissed the recall elections in Colorado, saying the communities that voted were “as far rural as you can get.”
“I don’t think there’s roads” there, he said.
Opponents deemed the remarks condescending, a which is echoed by the NRA’s ad. “That’s what he thinks of your state, too,” the narrator warns viewers.
“Hey Bloomberg,” the ad concludes. “Keep your politics in New York, and keep your hands off our guns and our freedom.”
Of course, Bloomberg is no longer the Mayor of New York.
The most interesting aspect of the new ad is who it is targeted at. Female voters in states like Iowa, Louisiana and elsewhere are key to the Republicans’ efforts to win the six seats they need to gain a majority in the U.S. Senate.