The Koch brothers are among the most prominent donors in American politics and are two of the top five wealthiest Americans.
Funneling much of their money through so-called Super PACs and other advocacy groups, the co-owners of Koch Industries have garnered the attention of left-leaning activists and politicans critical of outside spending in elections.
According to Politico, conservative megadonors Charles and David Koch have reportedly invested massive amounts of money in a company that’s developing complex profiles of 250 million American voters and their consumer habits.
Politico also states that in the last four years the billionaire brothers and their allies have already spent at least $50 million on the effort, which is being spearheaded by a data firm called i360.
The firm i360 connects voter information with social networks, consumer data from credit bureaus, interactions with political campaigns, estimated income, recent home addresses, voting frequency, TV viewing habits, and “even the brand of car they drive,” the report said.
According to Politico, the new i360 operation even rivals the data arm of the national Republican Party.
“The Koch network also has developed in-house expertise in polling, message-testing, fact-checking, advertising, media buying, dial groups and donor maintenance,” wrote Politico reporters Mike Allen and Kenneth Vogel.
“Add mastery of election law, a corporate-minded aggressiveness and years of patient experimentation — plus seemingly limitless cash — and the Koch operation actually exceeds the RNC’s data operation in many important respects.”
A top Republican involved in presidential races told Politico the Koch operations “are the most important nonparty political players in the US today, and no one else is even close.”
Ring of Fire’s Farron Cousins talks about the Koch brothers with attorney Howard Nations.
Ring of Fire video.