Did Tories ‘Play Dirty’ With Media Tricks?

Recently, BBC journalists and executives told a Labour Party adviser that the BBC was threatened by Conservative (Tory) Leaders about “what would happen” if they didn’t fall into line over the election coverage.

The BBC gets funding from the government and other sources, something like PBS in the United States.

In related news, the British newspaper The Independent wrote that media owner Rupert Murdoch berated journalists at his papers for not doing enough to “stop the (left-of-center) Labour Party from winning the election.”

Liam Byrne

Murdoch “warned them that the future of the company depended on stopping Labour from getting elected,” writes The Independent.

Murdoch’s news outlets – including Fox News in the U.S. – tend to lean right-wing or have a conservative outlook.

After Mr. Murdoch paid a visit to his company’s The Sun newspaper, they devoted a two-page spread to the election – with the left-hand page containing a 10-point “pledge” to voters written by David Cameron.

Britain’s The Mirror published an article by Lucy Powell that gives examples of the Tory assault on the British media.

“The first was when John Major gave a speech on ‘The chaos of Labour with SNP pulling the strings,'” writes Powell.

“This marked the fourth day in a row of the BBC leading with that story even though Ed had already ruled out a deal with the SNP,” she writes.

“I could understand the Tory press parroting the Central Office line but I couldn’t understand why the BBC was pushing the story so hard,” she went on.  Was the BBC pushing the story because of implied threats from the government?

The Mirror article claims that scaring voters about the SNP was clearly designed as a “squeeze” message for UKIP and Lib Dem voters to encourage them to vote for the conservative Tories because they didn’t want a Labour government.

The second moment came The Tories took out huge wraparound (front page and back page) adverts in the weekly free papers in each seat.

The attack ads featured a famous note from a former Chief Secretary to the Treasury that implied that a Labour government would run the country to ruin by not controlling the budget.

Ads put out on Facebook, including some allowing users to hand over their email addresses, are costing the Tory party a “whopping £100,000 a month,” according to The Guardian.  That would mean one in every £17 pounds the Tories spent on the last general election campaign goes towards drumming up support on Facebook.

The budget is “a long-term issue dating back to the crash, which the Tories succeeded very early in blaming on Labour’s economic policies, despite the fact they were signed up to them themselves,”  writes Powell in The Mirror.

http://www.mirror.co.uk/news/uk-news/lucy-powell-how-tried-reassure-5699489

http://www.theguardian.com/commentisfree/2015/may/09/liam-byrne-apology-letter-there-is-no-money-labour-general-election

http://www.theguardian.com/politics/2015/feb/06/tories-pumping-facebook-advertising-email-ukip

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