Taylor Swift influenced Apple to pay artists instead of streaming their music or videos for free by writing an open letter to the company.
The 25-year-old singer explained in her letter that she wouldn’t put her album 1989 on Apple’s new music-streaming website, as she found the comapny’s refusal to pay musicians for those three months “shocking, disappointing, and completely unlike this historically progressive and generous company,” writes firstpost.com.
The New York Times reports:
“Less than 24 hours after Ms. Swift complained publicly that Apple was not planning to pay royalties during a three-month trial period of its new streaming music service, the company changed course, and confirmed that it will pay its full royalty rates for music during the free trial,” Sisario writes. “‘When I woke up this morning and read Taylor’s note, it really solidified that we need to make a change,’ Eddy Cue, Apple’s senior vice president of Internet software and services, said in an interview late Sunday. In a letter posted Sunday morning to her Tumblr page, called ‘To Apple, Love Taylor,’ Ms. Swift addressed a situation that had begun to send shock waves through the music industry: Apple, which has announced a subscription streaming service to compete with Spotify, Rhapsody and Deezer, was not going to pay royalties during the trial period.”
The new service, called Apple Music, is to become available worldwide on June 30th. The service will include a $10 streaming subscription plan, the iTunes download store, a free Internet radio station and a media platform that will let artists upload songs, videos and other content for fans, writes the New York Times.
Read Taylor Swift’s full letter below: